Сторітелінг, який не залишає байдужим by Kindra HallMy rating: 5 of 5 stars
All of us have stories to tell. When I was a 14-year-old girl, I found a poem written by my grandfather and signed “Athens, 1946”. Everybody in my family knew he was writing poems and even wrote one novel. Everybody knew, he was fighting in WWII, but few years right after the war were a blurry spot in his biography. He didn’t talk much about the, and, frankly saying, nobody ever asked.
So being a 14-year-old and finding that poem, I approached my grandpa and asked: “Have you been to Greece?”. For a child born in Soviet Union and knowing that people were able to travel outside the USSR were considered to be super duper lucky dogs (or spies), and discovering, that your close relative travelled to Greece, was a real excitement.
My grandpa was silent for a moment and the replied: “Yes, I was”. He told me, he was there with Soviet Army, exporting the revolution to Greece. Soviets were kicked out and that operation was supposed to stay a state secret for 50 years. So when my grandpa was silent after my question, he was simply counting, if 50 years have already passed since that time.
A side note – his novel all the family knew about, but never read, was called “Greece on Fire” and nobody ever asked why. This was a moment, when a teenage girl revealed a part of the family history simply asking the right question.
The book of Kindra Hall tells about the importance of the story told at the right time by the right people. It gives some really hands on advices on how the founder story, the customer story, the value story and the purpose story can influence the growth of the business and how asking the right question can help the customer to write a good review on you product and to help sell the product to the next customer. It made me think of goods I buy and why do I buy them. I do read reviews of customers and I am indeed interested in the story of a founder.
On a personal level, I reflected a lot how the stories I told people (without being aware, I am doing the storytelling) changed my relationship with them and how the stories I was told also changed my point of view on other people. Telling stories of your life make you more likeable. Now that I think of it, it might look like a tiny manipulation, though on the other hand, telling true stories to fix relationship with people is something else.
An interesting read advised to everyone, regardless if you’ll use the knowledge you got for business or for your personal life.
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